There’s been a lot of buzz around Netflix today following the release of a teaser trailer for Lemony Snicket’s a Series of Unfortunate Events, which is set to release as a Netflix original series sometime in 2016.
Fans are thrilled by the 35-second teaser, which features a plenitude of Easter eggs to the 13-volume account of the dark and dismal events following the three Baudelaire siblings and the evil Count Olaf. There’s just one problem: Netflix says the trailer isn’t theirs.
Although the teaser is clearly done by professional hands—and even though it boldly shows us the Netflix logo at the end—EW reported that the online streaming company has denied any association to the apparently fan-made trailer. Assuming Netflix is telling us the truth, this is unfortunate news for everybody.
The teaser is gorgeously done, with haunting music by The Dresden Dolls, convincing CGI, and a captivating set that will have you watching the video several times to catch every clue and allusion to the book series. If this truly is not the child of some viral Netflix campaign, the bar has been set — and set really high.
It’s hard for me to believe that some video editor took the time and resources to create this short trailer for no reason whatsoever, and even stranger that s/he hasn’t yet come forward to claim responsibility and even prestige à la Neill Blomkamp. But now that the video has gone viral, fans will expect Netflix to deliver a show as good as this potentially fake teaser has set us up for.
The trailer hasn’t been taken off YouTube yet, which leads me to think that Netflix is either enjoying the free publicity, or otherwise that this is indeed a product of some clever and scheming campaign. Personally, I think that Netflix is behind the teaser for several reasons. First of all, their logo is brazenly displayed at the end, and wouldn’t a company have that infringement taken off YouTube where some poser could be making money on it?
Secondly, we know that author Daniel Handler/ Lemony Snicket is working closely with the streaming service on this adaptation, and if you’ve read the books, you know how self-aware his writing style is. The author that filled up a whole page with the word “ever” or basically invented inception to trick us into getting déjà vu is more than capable of manipulating a sneaky advertising campaign such as this one, from the YouTube account of one Eleanora Poe, a minor character from the books.
Do you think it’s real or fake? Watch it below and SHARE with your friends if they love Netflix and/or the Baudelaire orphans, too!
Everybody loves the new teaser for Netflix’s “A Series of Unfortunate Events.” Except Netflix.