— New York Magazine (@NYMag) July 2, 2015
If this is the future, count me out.
Bubble Wrap is undergoing a major change in order to become more efficient and optimize its design for modern shipping, but that means it has to lose its pop. That’s right: you will no longer be able to pop Bubble Wrap.
The redesigned packaging plastic now consists of larger, interconnected bubbles that simply move air from one cell to another instead of automatically exploding when squeezed. You may have already seen the new wrap as it’s been out and about for a few years, but if you’re like me, you didn’t know that this blasphemous bubbled bore is slowly but surely replacing all ~normal~ Bubble Wrap, making the original version obsolete.
What’s even more depressing is that before usage, the new product will not even be inflated. Shipping pre-bubbled Bubble Wrap was a major waste of space, so the creators came up with the new design as a solution to delivering more wrap for industrial shipments. Companies will now have to use expensive pumps in order to inflate the unpoppable wrap, making your chance of coming across those cathartic bubbles even less likely.
The worst part? Sealed Air, the company that invented Bubble Wrap in the late ’50s, changed the name of their flagship product. The new name? iBubble Wrap. Somebody gag me.
Are you going to miss classic Bubble Wrap? SHARE this with your friends to spread the sad news!
— Slate (@Slate) July 2, 2015
Times they are a changing. You won’t believe the stupid new name they just gave Bubble Wrap…