The #CrashTheSuperBowl Ad Doritos Definitely Will Not Choose

Jan 13, 2015 at 5:53 pm |
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Well, that commercial was going just swimmingly until you spat out your death crisp, began sobbing in response to all of the sloths’ homes you’ve destroyed, and accidentally smeared orange dust all over your tear-stained face.

But before the guilt passes and you go back to eating your Doritos, here’s a little bit about the group that produced the commercial:

“Sum of Us is a world-wide movement focused on creating a better global economy. We want governments to answer to people, not corporations. Our focus is on ethical consumerism, from the sourcing of products to the rights of workers to fair treatment. We’re building a world that puts the needs of people and the environment above short-sighted greed for the good of all of us and our world.”

The group cleverly submitted the commercial as a part of Dorito’s #CrashTheSuperBowl contest, in which one lucky submitter’s commercial would air during the Big Game. Of course, the commercial is nowhere to be seen on the company’s site, even though it’s almost accrued over 100,000 views on YouTube.

According to the video, Doritos’ parent company, PepsiCo, buys 427,500 tons of palm oil every year. Apparently, when done irresponsibly, palm oil production destroys rainforests.

So think about that while you’re teething off your orange-caked fingertips.

Here’s some food for thought. Will you stop eating Doritos?