Things You Want: Chipotle Releases New ‘Burrito Button’ App

Apr 27, 2015 at 2:33 pm |
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Imagine you’re sitting around your house, the game is about to start (whether it’s Xbox Live or live TV), and the only thing you want in the world is a burrito. We’ve all been there before, but today, Chipotle is making that craving, nay, that dream of an instantaneous burrito, a reality.

The Chipotle restaurant chain announced last week that it was teaming up with Postmates to start a delivery service in 67 cities across the USA. That’s right: quesadillas, burritos, and bowls all delivered straight to your door. And for enthusiasts of both tech and tacos, Chipotle has announced the Burrito Button, an Apple Watch-specific app that allows Apple Watch wearers to order their favorite burrito with the click of a button in order to save time at the register.

For those eager to get their favorite Mexican food to their door ASAP, there’s only one small problem standing in their way: the Postmates markup price. In some cities, there is a 9% service fee not to mention the delivery fee itself. That could turn your $6.25 burrito into a $15+ meal. Is that worth the price of convenience? Starbucks is also expected to begin a delivery service with Postmates later this year (you can only imagine what those prices will look like…)

In other awesome Chipotle news, as of today (April 27), the chain will only serve non-G.M.O. foods. That means the delicious taste of Mexican without any suspicious or harmful ingredients, making Chipotle the first fast food restaurant to make such a move. According to the chain’s founder, Steve Ells,

“This is another step toward the visions we have of changing the way people think about and eat fast food. Just because food is served fast doesn’t mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.”

What if you could order a burrito at the touch of a button? Well now you can! Is the markup price worth it?